The Problem Services The Builder Book a Call

STROO-oh · Latin for "I build" — first person, present tense

STRUO

Building the modern ops stack solo professionals were never given.

Explore

01 — The Missing Middle

You inherited broken tools. The replacements weren't built for you.

Solo professionals live between two failures: the paper-and-Excel systems they started with, and the enterprise platforms they can't afford or will never fully use. Nobody is building the middle ground — a modern, affordable ops stack that actually fits a one-person practice.

That's what STRUO is for.

10–20
Hours reclaimed per week
$0
Bloated SaaS monthly fees
1
Person it's built for
∞
Manual tasks automated

02 — How We Work

Three tiers.
One trajectory.

Every engagement starts with an audit. The audit reveals what to build. The build earns trust for ongoing operations. No pressure to climb — each tier delivers standalone value.

Tier 01

Operations Audit

A deep-dive assessment of your practice — workflows, tools, time leaks, and bottlenecks. You get an audit report and a prioritized action plan.

  • Timeline1–2 weeks
  • Your time8–15 hours
  • DeliverableAudit report + plan

$1,500 – $3,000

One-time

Tier 02

Build & Automate

Implement the fixes: automation workflows, tool integrations, SOPs, and training. Everything the audit uncovered, actually built and running.

  • Timeline3–6 weeks
  • Your time20–40 hours
  • DeliverableWorking systems + docs

$3,000 – $7,500

Project-based

Tier 03

Fractional COO

Ongoing operations management. Someone watching the systems, refining the automations, and keeping your practice running without you touching the back end.

  • TimelineOngoing
  • Your time5–10 hrs/month
  • Minimum3-month commitment

$2,000 – $5,000

Per month

03 — The Builder

Built by someone still in the trenches.

STRUO isn't retrospective. It's being built right now, in the open, by someone who's still employed full-time and engineering the escape hatch before stepping through it. Every system, every automation, every workflow — tested on the builder's own practice first.

  • 01 Systems thinker. Deming and Lean DNA. Treating business operations as systems to be iteratively refactored, not problems to be patched.
  • 02 XP discipline. Small iterations, continuous improvement, simplicity over ceremony. Applied to operations, not just code.
  • 03 Observer empathy. Built for solo professionals who struggle with outdated tools and can't take the next step because modern tools weren't designed for a practice of one.
If there is anyone who feels remotely close to how I feel, then the thought and idea of finding a viable solution to the problems uncovered is something I'd truly consider looking into.

Brandon Smith

Founder, STRUO

04 — Start Here

Let's see what
you're working with.

Book a 30-minute call. No pitch, no pressure. We'll look at how your practice runs today and whether there's a better way.

Book a Call